If you spend any time perusing traditional forms of media such as newspapers and magazines you’ve surely seen QR Codes popping up everywhere. They’re even showing up on grocery store shelves and product packaging! QR codes are those square icon looking images that sort of resemble a thumbprint … a digital squared off thumbprint.
QR Codes are simply links. With the proper tool (app) on your mobile device you can scan the image and your device will instantly open a linked file/image/website in your default browser. It’s basically adding clickable links to static, real-life objects!
So what’s the big deal? QR Codes give you instant access to additional information about a product or advertisement. A sort of “Read More” that can be applied almost anywhere to anything. Think of the possibilities of adding these links to your own product advertising, materials, media and packaging. The sky’s the limit!
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