“Should I use Social Media for my business?”
That’s a question most web designers will hear from their clients. Especially if said client is a new business owner or never had any sort of web presence even if they are established. While many people may look at Social Media as simply “fluff” or “entertainment” when it comes to promoting a business the value is immeasurable and the sky is the limit!
The simple fact is that these days many potential customers/clients use Social Media as their starting point, jumping off point or pipeline to the rest of the web. If you’re already perusing Facebook and suddenly remember that you wanted to find a good garage organizer, why not start with the search bar in Facebook to begin with? That’s exactly what most people do, especially young people. Make no mistake though, once they find the Facebook page of a company that looks promising they will usually click through to the actual website to get more information. Used in this way your website and Social Media pages can work together to bring you business.
Think of Social Media as a funnel for your web traffic. A quick peek at the Google Analytics page for a successful company will show the amount of web traffic that originates from Facebook, Twitter, Linkedin or Instagram is astounding.
Setting up a business Facebook page should be a natural compliment to your fantastic website. Need help? We can do that too!